With love from Saudi
Vaya Fashion was started 18 years ago by Suad Al-Fozan who began meticulously honing her passion and craft for the fashion-forward women in Saudi Arabia. Soon the UAE took notice and Vaya spread its wings to Dubai, the greater Gulf region and now to the rest of the world. Vaya has become renowned for its artistic take on the traditional abaya to appeal to women who have their feet in the modern world yet remain true to their traditions.
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